+ 12 years of experience in the Apparel/Footwear industry interpreting customer buying behaviors.
+ Proven product assortments and range management that ensure healthy growth.
+ Successful results determining high potential categories, and executing against new product and/or distribution strategies.
PRODUCT MERCHANDISER / 2015-2017
•Product range management including setting and reaching targets on sku efficiency, managing Canada’s pricing architecture across DTC and Wholesale and achieving margins goals;
•Building best in class product assortments, tiered and developed for each channel of distribution.
•Briefing global product teams on Canadian needs across all Vans categories in Footwear, Apparel and Accessories.
•Sales analysis of all Vans categories;
•Developing and monitoring product and distribution strategies;
•Seasonal market research and trend identification (including consumer/buyer insights, comp analysis, pre lines and market visits);
•Identifying key opportunities and partners in the market place and leading SMU projects for all Canadian collaborations.
•Speaker at Vans Women’s Lifestyle summit, presenter for GTM and Key Account Meetings.
SALES OPERATIONS / 2013-2014
•Responsible for brand analysis. Primary data resource for the Vans GM and VP
•Brand Reports, Sales Tools as determined by needs
•Manage inventory including reviewing and approving buys, initiate and activating sales opportunities.
WHO SAYS INTERNATIONAL / 2008–2013
•Business Analyst, provide regional feedback to partner brands, and report monthly sales, OTB figures and forecast.
•Manage logistics, coordinate and control all imports from suppliers worldwide including sample procurement and management.
•Produce costing and prepare pricing architecture,
•Plan and execute buys with suppliers worldwide;
HUDSON’S BAY COMPANY / 2005–2007
•Support Buyer in analyzing merchandise performance, identifying market trends, SWAT analysis;
•Present category assortment strategy to Buying Office and vendors;
•Manage communication with 98 retailers, including call-to-actions and newsletters;
•Produce advertising itinerary, and manage samples;
Build brand image by selecting and styling clothing and accessories for print, digital and television advertising campaigns, music videos, and concert performances.
Clients include: Renata Morales Atelier / SNL / Arcade Fire / Moment Factory (LAX terminal) / Moores / Aldo / Call It Spring / Aritzia / Biotherm / Lancome / Liberty
ASSISTANT DESIGNER / 2011-2013
RENATA MORALES ATELIER / Perform research and execute designs as conceived by creative director.
Clients include: Arcade Fire / Grimes / Slim Twig / Yelle
PROJECT MANAGER 2013
CENTRE PHI / 8 Day week, Pop Up Buyer, management of large team, forecasting and achieving sales goals.
FOUNDING MEMBER / STYLIST 2009-2011
HEARTY MAGAZINE / Creating and executing concepts for photo shoots with featured artists and fashion editorials.
Previous features include : Florence and the Machine / Rye Rye / YACHT / Tim Barber / Flying Lotus / Vivian Girls / producer 88-Keys / Emily Haines.
EDUCATION AND TRAINING
DIPLOMA / Fashion Management. George Brown College, Toronto, ON 2005
Studied and trained extensively in Merchandising, Buying, Sourcing, Logistics, Management, Marketing and Fabric Analysis.
CERTIFICATE / Coaching as a Management skill, McGill University, Montreal, QC 2017
CERTIFICATE / Illustrator and Photoshop Levels I and II, Dawson College, Montreal, QC 2012
CERTIFICATE / Illustration, watercolors, drawing, Dawson College, Montreal, QC 2012-2014
CERTIFICATE / Fashion Design, Algonquin College, Ottawa, ON 2007